Laura Figueroa Ware

President, Head of Strategy

Laura Figueroa Ware is a veteran of the communications industry, with more than 25 years of experience in branding, marketing and creative management. She has a passion for assessing the position of organizations in their space and helping them strategically build their brands. She combines analysis, imagination and innovation to create award-winning, results-driven work for her clients. 

Laura has worked with numerous nonprofit organizations throughout her career. She is currently Board Chair of SMASH, which provides access to healthcare for lower-income working musicians. She also served as Chair of Southwest Youth and Family Services, an organization dedicated to education and social justice for low-income youth and their families. She has held positions with the Texas Access to Justice Foundation and the Texas Council on Family Violence/National Domestic Violence Hotline, as well as consulting for the National Employment Lawyers Association, Washington State Budget & Policy Center, SEIU 775, SEIU6, Perigee Fund, Ryther and Funders for Maternal Mental Health.